- Does the Medical Service Act rule clinics out of AI search?
- No. What the law blocks is boasting — guaranteeing outcomes, measuring yourself against the clinic next door, turning patient reviews into advertising. It does not block explaining. Writing down when a test is called for, what to prepare and how long it takes appears nowhere on the prohibited list. And explanation is exactly what an AI answer draws on. For clinics, staying inside the rules is also the better search strategy.
- Does our website need prior review?
- Usually not. Review applies to newspapers, leaflets, display boards, and internet media or social networks above 100,000 daily users. A clinic’s own website does not reach that bar. But skipping review is not permission to use banned wording — that applies everywhere. We screen the copy against it for you.
- Without reviews, how do we build trust?
- With things people can check: your departments, the doctor’s qualifications, what equipment you have and since when, how a visit unfolds, what the non-covered items cost, who wrote the page and when it changed. For an AI, a value it can cross-check beats an anonymous review.
- AI states our details incorrectly. Can it be fixed?
- Usually. The cause is nearly always the same: your website, map apps, portal listings and public registries disagree. With no way to tell which is current, AI takes whichever is most widespread. We line up all four, find the mismatched fields, align them to the website, restate the values in machine-readable form — then ask the same question again to see whether the answer changed.
- Is a foreign-language site a problem under the Act?
- The site itself is fine. What the law blocks is domestic advertising aimed at recruiting foreign patients. So we give each language its own address and link them, letting machines tell who each page is for. Only registered institutions may recruit foreign patients, so we confirm that first.
- What does it cost?
- KRW 650,000 excluding VAT for hospitals and clinics, 500,000 for members of an association we work with, and 350,000 inside the ten Bucheon Techno Park complexes. Clinics do add up, though: each one needs its own explanatory documents, so the page count climbs quickly. Where there are many clinics — in particular once the build passes 50 pages — we agree the figure in conversation. The support programme covers the rest of a build worth about KRW 4 million. A four-language website and a ten-language blog on your own domain are both included, on the same terms whether you start fresh or rebuild. Only the SSL certificate is separate.