- Does a small shop really need a website?
- It did not used to. People walked past, and a sign was enough. Now customers ask an AI before they choose. “Anywhere good near here”, “anywhere open now”, “somewhere I can take the kids”. The AI reads what is written somewhere and answers. If your shop is written nowhere, your name is not in that answer — not because people dislike you, but because they never saw you.
- Are map listings and delivery apps not enough?
- Not enough. You need them, but that space is not yours. When a policy or a ranking rule changes, what you built there moves with it. And those listings only have fixed fields, so there is nowhere to explain what you are actually good at. So we give you one address of your own, and point the maps and apps at it.
- We are a chain and head office already has a site.
- The head office site answers questions about the brand. Customers ask about “the branch in X”. Hours, parking and seating differ by branch, so each branch needs an address of its own to be the answer. We build branch pages on one template under head office and declare each as Restaurant and LocalBusiness, so new branches simply extend the same structure.
- Can we recruit franchisees on the same site?
- You can, but keep the spaces apart. Customers looking at the brand and prospective franchisees looking at the offer ask completely different questions; mixed together, neither gets an answer. Note too that Article 9 of the Franchise Business Act prohibits false, exaggerated and deceptive information, and requires that projected revenue and profit figures be provided in writing. So the website sets out the process and the requirements rather than promising returns.
- AI states our opening hours incorrectly.
- Usually fixable. Your site, map apps, delivery apps and blog disagree. With no way to tell which is current, AI takes whatever is most widespread. We line up all four, find the mismatches, align them to the website and restate the values in machine-readable form.
- What does it cost?
- KRW 650,000 excluding VAT, 500,000 for members of an association we work with, 350,000 inside the ten Bucheon Techno Park complexes. The support programme covers the rest of a build worth about KRW 4 million, and a four-language site with a ten-language blog is included. Where a chain needs multiple branch pages, the figure is agreed in conversation. Only the SSL certificate is separate.