Law firms · Administrative agents

You may not advertise results.
You may explain the process

Clients do not know your name. They ask an AI “what do I do now?”
What answers that is not your track record but the process, written out.
The restriction is the same for every firm. Whoever writes it first wins.

  • Attorney Act art.23
  • Agents Act art.22
  • AEO
  • GEO
  • SEO
  • LegalService
  • JSON-LD
  • llms.txt
  • hreflang
  • E-E-A-T
Free diagnosis for your firm Apply for support
QUESTIONSwhat clients actually type

A client’s question
contains no firm name

A client who knows your name is already yours.
New matters come from the questions that do not name you.

What answers these is not your track record but the process, written out.

And where does
your firm stand? We ask in the words clients use
and send you the result. Check it free
  1. I was told I am dismissed.
    What do I do now?

    What do I doNo firm name in the question. Most new clients start here.

  2. By when must an administrative
    appeal be filed?

    What is the deadlineMiss the deadline and the matter is over. It is the first thing people look for.

  3. What documents do I need
    to renounce an inheritance?

    What do I bringWhat, where, within how many days. Not in your notices.

  4. Anyone who handles
    foreign visa extensions?

    With these filtersArea and practice are the filter. Wrong listings and you drop out first.

The AI writes an answer
Sources used A Q&A service A forum thread An outdated blog Your firm —— absent
WHYonly two reasons

AI leaves your firm out
for only two reasons

One: you were told you may not write it. Two: what you wrote is out of date.
Both are fixable.

Reason 01

No results allowed,
so nothing feels writable

  • What is blocked: falsehood, exaggeration, comparison and unwarranted expectations of outcome.Attorney Act 23(2)
  • How a matter proceeds, the deadlines, the documents — explaining is not blocked.
  • Every firm faces the same limit — so whoever writes it first takes the seat.
Reason 02

The law changed.
AI still answers the old way

  • Procedural answers go to Q&A services and forums, where pre-amendment posts still sit.
  • With no way to tell what is current, AI takes whatever is most widespread.
  • So each document carries its governing provision and update date, split by matter type so an amendment touches only one.

The more compliant the text, the more readily AI cites it.

Strip the promotional adjectives and the document becomes more citable. Here the safe route is the winning one.
So this is what we do
  1. One document per matter type Process, deadlines and documents in one place
  2. Filter out what you may not say Against Attorney Act 23 and Agents Act 22
  3. Restate it for machines LegalService structured data · llms.txt
Source · Attorney-at-Law Act 23(2) — seven prohibited ads
  1. 01False content about a lawyer’s work
  2. 02Titles with no legal basis, such as “international lawyer”
  3. 03Exaggerating or omitting facts so as to mislead
  4. 04Raising unwarranted expectations about the outcome
  5. 05Disparaging other lawyers, or comparing on one’s own terms
  6. 06Damaging the dignity of the profession, such as offering improper means
  7. 07Anything else the Korean Bar Association designates
Source · Certified Administrative Agents Act 22
  1. 01Advertising that misleads through falsehood, exaggeration or omission (item 5)
  2. 02Touting personal connections with officials as influence (item 4)

Lawyer advertising is reviewed by the advertising review committees of the Korean Bar Association and local bars, under rules the Association sets.

Statute checked 2026-09-14. This summary shows what we verify before building and is not legal advice. Compliance and review outcomes are decided by the authorities and the Bar Association; responsibility rests with the firm as advertiser.

BUILD & PRICEwhat we build, what it costs

This is what we build,
and where it starts

Immigration, visas, investment, cross-border inheritance — many clients cannot read Korean.
And the process has to be explained at your own address.

4-language AI-optimised website Korean, English, Japanese, Chinese.
We detect where a visitor comes from and show their language.
10-language blog on your domain Process, deadlines and documents by matter type, written here.
At your address, not a platform — so AI can read it.

A firm pays KRW 650,000

The build is worth about KRW 4 million; the support programme pays the rest.

Law firms and agentsNo sector or region limit
Members of a partner associationSixteen associations already with us
Firms inside a techno parkSpider Project, the lowest rate

Excluding VAT · SSL certificate separate. Where many practice areas push the page count up, the figure is agreed in conversation.

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Legal sites we have built

Law firm · Divorce and inheritance Sunhan Law Firm sunhanlaw.co.kr
Divorce, inheritance and will notarisation, each with its own documents — a four-language site alongside a ten-language blog on its own domain.
  • 4 languages
  • 10-language own blog
  • llms.txt published
  • LegalService · WebSite · BreadcrumbList
  • GPTBot, ClaudeBot, PerplexityBot and Google-Extended explicitly allowed
  • sitemap with 1,745 URLs
Visit the site See the blog
Administrative agents · Yeouido Leaders Administrative Agents leadersh.co.kr
A permits-and-licences practice. Practice areas and case records are split into separate documents and published in ten languages.
  • 10 languages
  • llms.txt published
  • LegalService and WebSite schema
  • sitemap with 2,100 URLs
  • AI crawlers fully allowed
Visit the site

Every badge is verified by request; the screens were captured live.

What firms ask most

If we cannot advertise results, what do we show?
A document that explains the procedure. Article 23(2) of the Attorney-at-Law Act blocks falsehood, exaggeration, comparison and anything that raises unwarranted expectations about the outcome. It does not block writing down how a matter proceeds, what the deadlines are and which documents are needed. And that is exactly what an AI answer draws on. Every firm faces the same restriction, so whoever writes it first takes the seat.
Does the same apply to administrative agents?
Different statute, same conclusion. Article 22 of the Certified Administrative Agents Act prohibits advertising that misleads through falsehood, exaggeration or omission, and touting personal connections with officials. Setting out procedures, deadlines and required documents truthfully is not restricted. Where the procedure is the product — permits, immigration, administrative appeals — explanatory documents pay off most.
If the law changes, does old content become a risk?
Which is why we put the update date and the governing provision on the document itself, and split documents by matter type so an amendment touches only the affected one. With no way to tell what is current, AI takes whatever is most widespread — so a dated, sourced document wins the citation in the end.
Does this help foreign clients?
In this sector especially. Immigration, visas, investment and cross-border inheritance all bring clients who cannot read Korean. The four-language site serves visitors in their own language and links the addresses so machines can tell who each page is for.
AI states our details incorrectly.
Usually fixable. Your website, map apps and portal listings disagree. We line them up, find the mismatches, align everything to the website, and restate the values as LegalService and LocalBusiness so machines read the same facts.
What does it cost?
KRW 650,000 excluding VAT for law firms and administrative agents, 500,000 for members of an association we work with, and 350,000 inside the ten Bucheon Techno Park complexes. The support programme covers the rest of a build worth about KRW 4 million. A four-language website and a ten-language blog on your own domain are included, on the same terms for a new build or a rebuild. Where many practice areas push the page count up, we agree the figure in conversation. Only the SSL certificate is separate.

Right now, which firm
is taking that answer?

Just tell us your practice areas and your web address.
We will ask in the words clients use and write up what comes back —
including any wording of yours that crosses the line.

Free diagnosis for your firm